Showing posts with label Barnes and Noble. Show all posts
Showing posts with label Barnes and Noble. Show all posts

Saturday, February 1, 2014

Barnes and Noble Events


As you know, I've had two events recently at my local Barnes and Noble. Both went better than I expected, but that's because I'm kind of pessimistic about my ability to pull any kind of a crowd with just my name. Advertising is also scarce. I do what I can and spread the word through the venues I have, but a lot of it is hoping people who are interested happen to walk into the store at the right time.

Ok, so that's not entirely true. The first reading was during Barnes and Noble's Teacher Appreciation Week event, so my audience came to me. Like those of you who've read the book know, it's not just for teachers, but it does come off that way initially. The crowd for my Teacher Appreciation reading was mostly educators. Two or three were homeschool moms, and there was a little people teacher and an administrator from the Medford School district, which is the district right next door to mine. They weren't the only ones there, but they were the ones I talked to. Others drifted in and out as I read. Most who came late stayed, which is nice.

They were a great audience. I opened with the Peanut Butter and Jelly chapter, since that went over so well at my Bloomsbury reading. I also read the Bodily Functions chapter, which didn't go over fantastic last time but this audience had a few kids in it and they helped sell the grosser funny parts. Since I had the time and no one was asking questions, I thought the Distractions chapter who be a good one to read. That works better when the audience is teachers, since they can relate to the more classroom-centric chapters. And to close it out I read Sympathy for the Weird Kid. If there's one chapter that feels like a thesis statement for the entire book, that's it. It's about empathy and compassion and seeing everyone for who they are. It's an important one for me to read. Both readings, it's gotten a lot of quiet nods. Everyone is the weird kid to someone.

I was told that today's event was also going to be a reading. My contact lady told me I would be able to read or give a talk or whatever. When I got there Contact Lady wasn't working but Manager Lady was. Manager lady explained to me that, no, it was not a reading thing. It was a sit by the door with your books out and say Hi to customers and sign copies thing. Oh. Well, darn. That's way less fun. Oh well, I still get to have my book out in Barnes and Noble during the weekend, right by the door. I still get to sell the book I wrote and self published in a real brick and mortar book store. That's a cool thing and nothing to complain about.

I met a couple of very nice people, sold and signed four books, and had a nice hour. Sold two to one lady. She initially only wanted one, she was going to send it to someone she knows who is a teacher, but then she came back about five minutes later to get a copy for herself. She also works at the nearby Southern Oregon University, and she asked for my contact info. She wanted to share it with the dean of the education department. Said she thought I would be a great speaker for their students. I haven't mentioned it yet on the blog, but this is the third or fourth contact I've had with SOU people. Hopefully someone will come of it. I'd love to do a talk at the University. The other books were sold to a girl at the very beginning of her teacher education program and a guy who's wife is a kindergarten teacher.

I LOVE being able to sell the book. It is still pretty incredible that someone would buy something I wrote. Like, in a book store. Just walking through. Pick it up, read the back, and spend real American dollars on it. I give a ton of credit to Dorothy Dean's wonderful cover.

Next planned reading is at my alma mater, the University of the Pacific. I'll be speaking to a group of student teachers. Really excited about that.

Like always, thank you for reading. And if you've read the book but haven't written a review yet please head over to amazon, Barnes and Noble, Good Reads and/or iTunes and let everyone know what you thought.

Thursday, January 9, 2014

Barnes and Noble Readings (Yes! Plural!)



Backstory: A few weeks ago I swung by the local Barnes and Noble to see if they did local author readings. They technically stock my book, though just on Nook. If you ask for it in paperback in store (no I didn't...Angela did) they tell you it's order only and they'll send it to you. Makes sense, I can't imagine a giant chain trying to keep a bunch of self-published books in stock. Still, I'm doing everything I can to promote the book and I live by, "It never hurts to ask."* The dude I talked to said they do author nights sometimes and he took my contact info and promised to give it to the proper person. I never heard from that person and figured I got lost in the big business shuffle or they weren't interested and didn't sweat it.

Today, while I was teaching a very nice lady from Barnes and Noble left me a voice mail. She did have my contact information and was I willing to do some readings at the store. Not one reading, but TWO! Checking that voicemail made the end of the day go by quick and happy and I called her back as soon as I could.

Next week is Educator Appreciate Week and B&N is always good about teacher discounts and stuff that week. The Medford B&N hosts a Teacher Appreciation Event and she wanted to know if I'd be interested in basically being the entertainment. Come, read, do a Q&A, talk to teachers, try to sell the book. WHAT!? YES! Yes, I very much would! I'm in from 4:30 until I'm done. Event ends at 6:00.

And- AND- they are doing their Local Author Winter Readings Feb. 1st and would I be interested in participating in that? They give me an hour block and I do with it what I want. Of course I'm in. Noon to one.

Not only are these awesome chances to spread the Weird Teacher name and sell some books, they are also great chances to wake the B&N computers up to the book. Here's how sales for these events works- I bring in my own stock. Since the books are printed through createspace.com they are print on demand for B&N. That means non-refundable, which means if they order a bunch of books and don't sell them they are stuck with them. I understand. But when I sell a book at the reading it is sold through the B&N register. That means the computers see He's the Weird Teacher moving through their system, which means it lights up things which could eventually lead to carrying books in-store if it looks like the demand is there. And when I sell a book through B&N, createspace pays me for the sale and sends me a hard copy to replace the one I sold. So if I sell five book Tuesday, I get paid for five books, B&N sees that He's the Weird Teacher spike in sales, and I get five free books in the mail. Short version- That doesn't suck.

I'm crazy excited to be able to do this. I've got three readings booked now, these two and one at my alma mater, University of the Pacific, which I haven't written about yet but need to. I'm also working on getting another lined up at Bloomsbury in May.

Thank you for reading the blog and the book and telling your friends. It's been an unreal experience hearing from random corners of the internet and seeing messages and pictures pop up on the He's the Weird Teacher facebook page.

*Bonus example- I just sent the necessary paperwork to Heaven (aka Powell's Books in Portland) so that they'll consider stocking He's the Weird Teacher. They are an independent bookstore and do stuff like that. It might work. Couldn't hurt.